White Design Studio

Field of wool

Heidi is a Norwegian woman, in her country working in the field of wool is something that really warms people around. When she arrived in Italy, she opened the first online store about knitting stuff and she’s still number one. Fjord in Norvegian means “travel”, something that moves on, like her life. It’s very similar to the Italian version of “fiordi”, so let’s combine these sounds together, but remain in Italy and try to imagine flowers… of wool.