A culinary tale of health

art direction + packaging design + graphic design + photography

In a world where cooking becomes magic, a meat substitute for people with PKU is born. Its name is PfannenMaxx. The logo reflects the authenticity and purity of plant-based ingredients, while the packaging evokes the convivial atmosphere of barbecues and shared meals around the grill. Completing the experience is a recipe book that transforms each dish into a unique emotion, blending health, creativity, and flavor in every preparation.

Client: metaX - Institut für Diätetik GmbH